Isotoma blog, also known as The Stack

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The inside track on hot topics, controversies and mythbusting Back to The Stack

Latest posts

Graph showing the innovation curve. X axis Time. Y axis Performance

The innovation curve

Why technology strategy isn’t about technology

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Title slide of a PowerPoint presentation reading: Building the Invisible. The Art and Science of Great Product Architecture

Video: The art and science of great product architecture

Watch Doug's Tech York talk on great product architecture

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AI generated image showing a girl pouting whilst taking a selfie

Stop being sexy. Why you probably shouldn’t do more than flirt with AI. Yet.

Are you behind in the race to AI? Should you be harnessing large language model power to revolutionise your business?

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Start ups: launching a marketplace

We've built a few; some thoughts

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Video: Iomart on selecting Isotoma as their digital agency

Watch Neil Christie of Iomart

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